Wednesday, August 4, 2021
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The Power of Video Calling & the rise of Tik Tok

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An avid creative whose word plays so much that words say I play too much; a Ki'shon flow. Life is a journey and we're all full of stories.

YOLO – You Only Live Once……YOLO – You Only Live Online

That’s essentially two things that are relevant now in this time; the fact that you have one life so you have to live it to the fullest, or in our current situation, you have to appreciate all that has happened and trust that you’ve done your best and enjoy it with every opportunity given. The second is that now, if you aren’t self-isolating with your family, you’re doing everything you’re doing and being online has naturally become a part of your life now.

It doesn’t even have to be on social media, it could be news, and updates on situations around the world. Whatever the circumstance you’re in, the online world has become a constant in your life.

And because there’s been a massive surge of people spending more hours now online, mostly because they may be away from their loved ones, it has birthed in a sense, the rise of Video Calls as opposed to audio calls and the patronage of the social media app, TikTok.

Not to say that these two things weren’t already functioning and serving their purposes, only now the patronage has vastly increased since people are away from people and naturally spend their time online. What that has led to is boredom in a sense.

This is because people weren’t always online concerning their normal routine and so they had time set aside to catch up on stuff happening online in their own time. It’s not the situation anymore. More and more things are happening in the wake of this pandemic and you stay isolated both in person and digitally more or less at your peril.

Now because people are spending virtually all their time online, they don’t play catch up, they are more or less abreast with whatever is happening wherever with whoever – that boredom bred led to TikTok videos finding their way on other social media platforms and skyrocketing in views.

Because of how diverse the content on TikTok is, a lot of people have decided to sign up to enjoy the fun.

For those who don’t know TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. The app was launched in 2017 for iOS and Android in markets outside of China. So it’s been around awhile, but why is it getting so much attention now? It’s simply because of the numerous things one can do with it.

It is video content that carries a high percentage of unpredictability in a very short span and the challenges that have trended there have been widespread. What’s more, is people are naturally tapping into their creative juices now that school and work have been halted for almost the whole world. It might be interesting to note how humanity tends to use so little to give out a ray of sunshine when dark times come.

There’s a lot we can learn from how people have transitioned to other places to find fun or creative fun in these periods. Hope is never ashamed.

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