Today, you are going to discover 7 basic tips for writing a blog post that both Google and your reader will love.
As you know, the world is ruled by rules. And the rules of search engines such as Google, determines which blog post shows on the first page, and which ones don’t.
So, let’s give in.
* Topic – Are people searching for it?
* Keywords – don’t write without one
* Introduction – Why should they read?
* Readability – simple is richer
* Table of content – Google loves it
* Subheadings – let’s sip some water
* Finishing – Conclude with Conclusion
TOPIC – Are people searching for it?
The first question you should ask before you type is whether your audience is in need of your topic. Because everyone goes online for a specific need.
So if you can identify what they are searching for on the internet, then your topic becomes more relevant.
There are several ways to know what people are searching for. But the free and easiest way is to use Google.
It’s simple. Type your planned topic in the Google search bar.
Google will display related topics that most people are searching for. For example
Before I wrote this blog, I typed “tips for blog”
And Google showed me related topics that people are searching for. Then I crafted my topic based on my findings.
So, do your research, know what people are searching for, and write accordingly so that you become the solution to their need.
KEYWORDS – Dont write without one
One of the most important tips for writing blog posts is keywords. Actually, anytime you search online, you use keywords.
But what is even more important is the fact that search engines rank sites based on keywords.
You can use the same strategy above to know the keywords people are searching for.
For this particular blog, I’m writing based on the keyword phrase “tips for writing a blog”
Once you know your keyword, make sure it appears in the title, introduction, and a couple of times in the blog post. This helps search engines like Google to know what your article is about. Nice!
INTRODUCTION – why should people read your blog?
Your introduction should be as simple as a dimple. This is not the time to use big words and create confusion.
Simply state what your reader will get after reading your blog. And break it into the table of contents.
READABILITY – Simple is richer
When it comes to blogging, simple sentences and paragraphs always win over longer ones.
Why? Because blogs are read by both humans and bots (robots). If Google’s not reads your article and does not understand a statement, it will go against your ranking.
And the longer a paragraph, the more difficult it is to read. You’ll notice that some of my paragraphs are one sentence long. There’s no problem with that when it comes to blogging.
So, as much as possible, keep your paragraphs to a maximum of 5 sentences. And your sentences to a maximum of 20 words.
TABLE OF CONTENT
This was not very necessary until Google updated their algorithm recently.
And since then, having a table of content has become a very important tip for writing a blog post.
It helps bots to easily know the content of the blog. And your reader will love you for it.
If you are using a WordPress theme, I recommend you install “Easy table of contents”. And configure it to automatically do the job for you. Pretty cool.
SUBHEADINGS – Let’s sip some water
When your content is organized into subheadings, it becomes easier for search engines to rank you for specific keywords.
And that’s where you can get your table of content from.
And the best part is, it makes reading easier.
FINISHING – Conclude with a Conclusion
You’ve conveyed a great message. But wouldn’t it be nice to summarized it in a few sentences?
According to Brian Dean, a genius in Search Engine Optimization, most readers first read the introduction, and jump to the conclusion before reading the entire article.
So no matter how long or short your article is, conclude with a short concluding paragraph.
There you go. Now you know the 7 tips for writing a blog post that ranks high in Search Engine Results Pages (SERPs).
But the truth is, if you don’t practice, you won’t benefit. So start putting these simple strategies into practice. And become a writing genius.
It’s your turn. Which of the tips did you like the most? Let me hear from you.
Credit: Isacc Asomah