126 Amazing Social Media Statistics and Facts

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I am an editor at iinfoport, as well as a writer. I bring you some of the most revealing stories you may have never heard.

A collection of 123 social media statistics and facts looking at the major platforms and how people around the world use them for pleasure and business.

It is a fact of the internet that every click, every view and every sign-up is recorded somewhere.

Depending on your view, this is either very creepy or fantastically interesting.As we’re data nerds here at Brandwatch we fall firmly in the second camp.

We come across all sorts of interesting stats about social media platforms and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts.

For the curious, these represent a series of numbers that amazes the mind, users counted in tens and hundreds of millions, and time in millions and billions of hours. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users.

Social media statistics

 

User numbers

4Chan: 27.7 millionAirbnb: 150 million usersFacebook: 2.449 billion users

Flickr: 60 million users

Google+: 111 million users (RIP)

Instagram: 1bn users

LinkedIn: 660 million users

MySpace: 15 million users

Periscope: 10 million users

Pinterest: 265 million users

Reddit: 430 million monthly users

Snapchat: 210 million daily users

TikTok: 500 million users

Twitter: 145 million daily users

Wechat: 1 billion users

Weibo: 600 million users

WhatsApp: 1.6 billion users

YouTube: 1.9 billion users

 

Social media business statistics

Social video statistics

Content statistics

Google statistics

Facebook statistics

Twitter statistics

YouTube statistics

Instagram statistics

Pinterest statistics

LinkedIn statistics

Snapchat statistics

That’s your fill of social media statistics for now, with just a tiny fraction of the weird and wonderful stats and facts available out there. We’ll be updating this list as we get new data points.

source: brandwatch.com

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